Social Market
Corporate Market
Non-Profits
Public Organizations
Regional Events
Finding Event planning Firms and Companies

Social Market
Los Angeles Wedding Planner
The social circuit can be an immense source of business for an Event Planner. While they are typically smaller than corporate events, there are a number of social events that you can specialize in, such as weddings, birthday celebrations, bar and bat mitzvahs, reunions, graduations, and other hospitality events. Commemoration events such as memorials and civic occasions also fall under this category.

These types of events are usually one-time affairs, but referrals and word of mouth can help fortify your reputation and widen your customer base. For example, in the case of a children’s party, your potential clients include your current customer for the child’s next birthday, as well as all the other parents in attendance. Note however, that social event clients often make strong emotional investments, leading to very high expectations that you, the Event Manager/Planner, must recognize and address (e.g. consider how parents want their children’s birthday parties to be the best).

Corporate Market
PMproductions
The corporate market includes private organizations and businesses, corporations and political parties. These events are typically larger, with higher revenue potential, and higher chances of repeat business.

Corporate events can include company outings, trade show events and exhibitions, board member/stockholder meetings, conferences and seminars, product launches, award dinners, team building events, even fashion shows. Tasks may include: conducting research, creating an event design, choosing the venue, making hotel selections and reservations, organizing transportation, arranging the food, décor and entertainment, organizing extra curricular activities for event participants, supervising the site, and conducting evaluations of the event. Corporate clients also have high expectations in terms of quality and creativity, as well as flawless execution in terms of logistics and operations.

Non-Profits
Meetings Expectations
This niche market includes research think tanks, which regularly host gala fundraisers, receptions, conferences and seminars, primarily to expand their public and donor base. While non-profits may have fewer high-revenue projects lined up for Event Planners, their events are generally considered good training ground for aspiring Event Planners.

Public Organizations
Crystal Art USA
The government can be a productive source of projects for an Event Planner. Events typically range from high-profile international meetings, to conferences and award ceremonies.

Regional Events
Destination Kohler
Some Event Planners prefer to specialize in a particular area, instead of a single event type. Destination Planners are the “go-to” professionals for specific destinations. For example, you could be a Destination Planner for locations in the Caribbean. Their business can involve the design and implementations of any type of program including corporate events, transportation, theme parties, or any other type of event the client may require. Destination Planners have the opportunity to present themselves as experts by virtue of their extensive knowledge and contacts in a particular area. They know all there is to know about local venues, as well as how to showcase the true spirit of their specific geographic area(s).

Finding Event Planning Firms and Companies
Search engines such as Google and Yahoo are a very efficient way to search for firms and companies that offer event planning services. You can also log on to alltimefavorites, which is one of many databases that allow you to browse event planning companies in the United States by state.